Bestseller ‘Pocket Constitution’ – Top 3 Reasons


It’s likely that most of us studied the US Constitution in Civic class. You may have even received a Pocket Constitution. Did you ever imagine that the slim pamphlet would become a bestseller?

The Democratic National Convention changed all that, with the eloquent by poignant speech by Muslim-American lawyer Khizr Khan. His son was killed in the line of duty, and he received heroic commendations. In a moment that we’ll never forget, he held out his Pocket Constitution, and offered to lend it to Republican presidential candidate Donald Trump.

There are a number of reasons why the 52-page pamphlet has become such a bestseller…

  • Patriotic Zeal: The fervor of patriotism can be found in many ways and places, but Khan reminded us of what that meant to him.
  • Support for Fallen Soldiers: It’s a reminder that American soldiers have laid down their lives in defense of the country, but he was speaking as a father whose son is a hero.
  • Symbolic Appeal: Khan’s offer to lend the Pocket Constitution was both a challenge, but also a symbol that so many others could glomb onto. It represents sacrifice.

While we’ve all been required to read the Constitution, I think we often forget what it says. As the Pocket Constitution climbs the Amazon Bestseller List, perhaps we’ll remember it all over again

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Esther is a full-time freelancer, who draws upon her background to deliver fun and compelling stories. To her, the story and the vehicle(s) of expression are important, but sometimes it's just as essential to explore those areas just outside one's comfort zone. She loves to jump head-first into that deep ravine, and discover where her parachute will take her.

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