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Monday, March 20, 2023

Experience – Esther Lombardi

Esther Lombardi

Experience – Esther Lombardi

Here’s an overview of Esther’s experience and background…

Writer/Editor + Web/Digital Professional

Online + Contract + Freelance + Telecommute

  • Write and edit edit articles, blog posts, essays, and (e)books
  • Create marketing campaigns, with a variety of distribution methods (online and offline)
  • Develop and deploy websites; provide maintenance
  • Facilitate community engagement via the strategic deployment of forums and continued interaction in social-media spheres
  • Produce technical documentation: how-to articles, online help, tutorials, procedural guides, and grant applications/reports

Books & Literature Expert – Writer/Editor + Blogger –, part of IAC (formerly part of the New York Times Company)

Public Company; NYT; Internet industry
January 2000 – January 2014 (14 years 1 month) New York, New York – Online + Contract + Telecommute

  • Managed content for a highly trafficked, literature website (the network reaches 69MM unique monthly visitors in US)
  • Wrote and edited blog posts, newsletter emails, reviews, news and features
  • Interviewed Content Specialists (professors, authors, and book editors)
  • Developed an editorial calendar and scheduled content based on a seasonal and newsworthiness triggers
  • Created and maintained all content via About’s proprietary content management system, WordPress, and social media

Content Manager + Digital Marketing Manager + Social Media – Bioneers (Collective Heritage Institute)

Nonprofit; Media Production industry
July 2008 – November 2012 (4 years 5 months) Santa Fe, New Mexico Area

  • Migrated all digital content/multimedia assets from Drupal to Plone (2009), & from Plone to WordPress (2012)
  • Maintained and successfully optimized site properties on a variety of Content Management platforms: Drupal, Plone, Joomla, Ning & WordPress
  • Coordinated web projects across departments (in support of fundraising, program development, radio & conference-promotional activities)
  • Managed a marketing campaign that successfully tripled qualified traffic to in six months (2012)
  • Leveraged social media to enhance campaign performance and nurture current prospects (launched social media presence in 2009, & continued to grow online presence to a combined fan/follower base of nearly 30k)
  • Analyzed & provided technical assistance (troubleshooting, desktop support, web-content/architecture solutions) to staff & members; provided targeted training solutions via tutorials, one-on-one sessions, Skype, screen-share, conference calls, & all-staff meetings

Publications Manager + Technical Writer – Ultramain Systems, Inc.

Privately Held; Aviation & Aerospace industry
2005 – 2008 (3 years) Albuquerque, New Mexico Area

  • Successfully developed a strategic plan for the Publications Department and implemented solutions to ensure on-time deliverability of all software documentation to customers: Emirates Airlines, Cathay Pacific, and Virgin Atlantic
  • Interviewed Subject Matter Experts (trainers and software engineers) to determine functionality and features
  • Launched the successful overhaul/facelift of all email and web-marketing solutions
  • Managed a team of technical writers and web-technology experts to ensure delivery of all contractually mandated materials (training manuals, online help, user manuals, and administration guides)
  • Successfully spearheaded the optimization and streamlining of all documentation (and collateral materials) using existing software as well as new policies/procedures and technology–to achieve ISO 9001 certification in 2008

Report Specialist + Digital Manager + Editor – Thompson & Associates Investigative Services

2003 – 2005 (2 years) Albuquerque, New Mexico Area

  • Reviewed Surveillance Videotape footage and photos to ensure consistency and accuracy of final reports
  • Developed multimedia presentations (including all the investigative and surveillance materials in one convenient package
  • Transcribed interviews, conducted by professional investigators
  • Interviewed professional investigators–to clarify/verify details and outcomes of investigations

Communications Editor – K Dunn & Associates

Privately Held; Marketing and Advertising industry
2000 – 2003 (3 years) Eugene, Oregon Area

  • Developed and produced marketing campaigns and materials (brochures, press releases, and presentations)
  • Designed and developed web content updates, HTML emails, and promotional mini-sites
  • Produced training manuals, email tutorials, and online documentation
  • Implemented direct-response marketing campaigns to attract and retain customers

Travel Writer + Editor –, part of Primedia

December 1999 – January 2001 (1 year 2 months) New York, NY

  • Researched, wrote, and edited 500 articles for a vibrant local website (started as Mining Co; the company’s name was changed to, and it was then bought by Primedia)
  • Maintained an editorial calendar (including annual events, festivals and holidays)
  • Created and maintained all content via proprietary content management system
  • Participates in an ever-growing affiliate network; submits reports as applicable
  • Interviewed local personalities and Subject Matter Experts (re: local topics)

Family Services Assistant – Fanconi Anemia Research Fund

1998 – 2000 (2 years) Eugene, Oregon

  • Consulted with families to develop fundraising campaigns.
  • Wrote and edited collateral material including (but not limited to) newsletters, posters, postcards, and web sites.

Editorial Assistant – CalTOURS, California Division of Tourism

1996 – 1997 (1 year) Sacramento, California

  • Provided assistance in all stages of the editorial process for all state publications–from data/content collection, writing, editing, image manipulation to final press check.
  • Worked on The Adventure Guide, California Celebrations, map, brochures, and other publications.

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